This article was written by Christine Mahoney, Owner/Producer, Honk! Media
I was getting ready for work the other day when something caught my eye: almost every product in my bathroom featured the word “protection.” Toothpaste (protection from cavities!). Deodorant (protection from odor!). Detangler (heat styling protection!). Mouthwash (all day protection!). If we spend that much effort “protecting” ourselves from hidden dangers in the bathroom – why don’t we do the same for our businesses? You can – with video!
PROTECT YOUR IMAGE WITH VIDEO
Even if you’re sick in bed that day, or at the dentist having a cavity filled (you didn’t protect yourself, apparently!), your image is flawless. A well-planned succinct video gets the job done for you… allowing you to introduce yourself to prospective clients the way you want to be seen, every time, 24/7.
As a media producer, I’m tuned into the products, companies and people who would benefit from being promoted visually. There is simply no substitute for a great first impression. And video actually allows you to control that first impression – every time. A sincere, straightforward video on the homepage of your Web site is powerful. It lets prospective customers meet and evaluate you, your work and your products immediately.
PROTECT FUTURE SALES WITH VIDEO
Video can drive sales in a way face-to-face meetings can’t. I’m not suggesting you forgo meeting clients in person, but having a well-produced, easy to understand product demonstration will beat a verbal explanation, hands down. Video can also help to jump-start a meeting or conversation with a potential client.
PROTECT YOUR TIME INVESTMENT WITH VIDEO
Whether you’ll produce, shoot and edit your video yourself, or hire a professional, there are some things to consider:
- Understand your audience – who are you trying to reach?
- Understand your product or service – what are you trying to sell?
- Think about reaching prospective clients at an emotional level – what stories can you tell about yourself or your services?
- Know your limitations – do you have an office setting that is camera-ready, or will you need the video shoot to take place in a studio setting? Are you ready to speak on-camera, or would you rather have voiceover narration?
- Get coaching before you record your video, if needed
PROTECT YOUR PRODUCT WITH VIDEO
Producing a video can seem overwhelming. It helps to break it down into three easy steps. When I’m coaching clients before an on-camera appearance, I always:
- Help craft the story-line and talking points of the message.
- Offer suggestions on wardrobe and make-up (this is a visual medium after all, and you have to “protect” yourself from bad hair days!).
- Encourage people to be themselves, as there is no protection against the regret of representing yourself or your skills as something they’re not.
If you’re ready to join the video age, bravo! It’s an investment of time and money that could reward you with increased sales, an enhanced on-line presence and a strong visual image. Sure, it’ll take longer than rinsing with “protective” mouthwash, but it’ll protect your image and enhance your future sales. And I’ve never had a client regret making the investment!
To see client video samples, visit www.honkmedia.com. Or, contact Christine Mahoney at Christine@honkmedia.com or 303-618-2072.
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